Friday, January 14, 2011

For the love of a logo...

BIG is getting a new flagship. A banner. A logo. A symbol. An official, concrete beginning, complete with matching set of bird bearers. We have invited a third wheel to board the BIG ship to make this happen (according to my 7yrold son, three wheels on any kind of moving vehicle is actually totally awesome and more than capable of steering). The wheel that is turning things over here at BIG is on a pretty amazing ride herself with her own successful creative project (and small flock of children!). She will land here with her work as soon as Lilly and I get the 'design brief' together.

So: now for the ominous task of bringing together so many BIG things into said brief. I have sat on boards and companies on many a 'strategic planning' session (one memorable l-o-n-g weekend complete with Lego building), but to finalise the words for your OWN future visioning, that is a different story. For a start we think to send her the whole unedited blog story and see what sticks! We also play with the tag line:
BIG: An arts magazine for creative kids and artists
BIG: A creative arts magazine for kids and artists
BIG: Bravery, Imagination, Generosity - An arts mag for kids and artists
BIG Kids Magazine: For creative kids and artists
...I put it to the neighbourhood vote!

Meanwhile, back on the runway,  Bird Call is eliciting some poetic if you know a child who loves playing with words, encourage them to flight-write and send the words in to us at so their imaginings can be published next to the work of an experienced artist, side by side.

1 comment:

  1. Or...
    BIG (Bravery, Imagination, Generosity): For Creative Kids and Artists.

    BIG thanks to all my fab facebook friends who responded to the question on my page! x


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